Cupertino, California – Apple’s recently launched Vision Pro spatial computing headset is heavily promoting various apps, but it’s becoming evident that the success of the device will largely depend on a single app – Safari. The return of web browsers is crucial for Apple to make its $3,500 face computer a hit. However, it seems that developers are not rushing to create new apps for the Vision Pro.
Historically, Apple has been successful in getting app makers to adapt to its newest features, but it appears that developers are taking their time with Vision Pro development. Various reasons contribute to this slow adoption. Firstly, it is a new platform with unique user interface ideas and usability concerns, and the headset is also quite expensive. While it is possible to port iPad apps to the Vision Pro, this may not meet everyone’s standards.
Deviation between Apple and developers is another factor. High-profile companies like Netflix, Spotify, and YouTube, which have previously criticized Apple’s App Store policies, have announced that they are not building apps for the Vision Pro. Spotify has long been vocal about Apple’s 30% commission on in-app purchases, while Netflix has stopped participating in Apple’s TV app features. YouTube also discontinued in-app purchases to avoid Apple’s commission.
The dispute between Apple and Epic Games had initially offered hope, as Apple was required to enable developers to link out to alternative payment options. However, Apple adjusted its terms to still demand a commission even if users subscribe through a link outside of the App Store. This contentious issue highlights that Apple will expect a portion of sales regardless of the method used.
Despite the challenges, the resurgence of web browsing may transform device usage. Instead of native apps, users may access web versions of platforms like Spotify and YouTube on the Vision Pro. Gamers will also rely on browsers to use Xbox Game Pass or play games like Fortnite. This shift brings back the age of URLs and potentially reduces dependency on app icons.
This change aligns with the belief that the open web is beneficial and encourages developers to focus more on web apps. However, difficulties persist in mobile platforms when it comes to browsing experiences, such as limited access to offline modes and cross-app collaboration. Extensions are also not easily integrated into mobile Safari or Chrome, and managing services across different apps can be complicated.
On a positive note, Apple has shown recent dedication to improving Safari, adding features like multiple profiles and webcam support for the iPad. Speculation suggests that Apple may lift its WebKit requirement, allowing other browsers to be built on different rendering engines. This change, coupled with the growing emphasis on progressive web apps (PWAs), could significantly enhance the power of the Vision Pro’s browser.
A robust, deeply integrated browser will make the Vision Pro a powerful device right from the start. Apple should embrace Safari and potentially allow other desktop-class browsers, acknowledging the Vision Pro as a platform for power users. However, it remains unclear if Safari for visionOS will meet these expectations. Apple may face a dilemma between ensuring the Vision Pro’s successful launch and maintaining control over its App Store. Balancing these priorities may prove challenging as Apple ventures into the world of face computers.