Banbury, Oxfordshire – Guenther Steiner, the team principal of Haas, will not be returning for the upcoming Formula One season after 10 years in his position. Steiner’s departure comes as a setback for the sport, as he is known for his colorful and charismatic personality, playing a significant role in F1’s growing popularity, particularly in the United States.
The team, based in the US with its factory in Banbury, announced on Wednesday that Ayao Komatsu, a former director of engineering, will be taking over as the new team principal. While it is reported that Steiner was not fired, his contract was not renewed.
Steiner gained recognition through his appearances in the popular Netflix series Drive to Survive, where his blunt and outspoken attitude, as well as his occasional bouts of swearing, endeared him to viewers. He even published a bestselling book last year. His public appearances often drew more fans than those of his drivers.
However, despite Steiner’s entertainment value, the team has struggled to perform well on the track. They finished at the bottom of the constructors’ championship last year and eighth in 2022, despite operating on a limited budget. The team’s owner, Gene Haas, expressed dissatisfaction with the results and emphasized the need for consistent improvement.
Steiner’s departure marks the end of an era for Haas. He was admired and respected in the paddock for his ability to deliver results with limited resources. The team’s model, which involved using stock parts from Ferrari to minimize development costs, faced criticism from other teams. Haas only built the chassis and aerodynamics of their car. While this approach allowed them to go racing without incurring the expenses of larger teams, it also hindered their ability to develop their own car direction.
Komatsu, who has been with the team since 2016, will take on the team principal role, primarily focusing on improving performance. Additionally, a new position will be created to handle the non-competitive management aspects of the team.
In summary, Guenther Steiner’s tenure as Haas team principal has come to an end, as the team looks for better performance in the upcoming Formula One season. Steiner’s departure leaves a void in terms of personality and charisma, which contributed to the sport’s increasing popularity, particularly in the US. Ayao Komatsu, the former director of engineering, will take on the role of team principal, aiming to enhance the team’s on-track performance.