DETROIT – Honda has announced plans for a new global electric vehicle series called Honda Zero, positioning it as a counter to the current trend of heavy electric vehicles on the market. The automaker plans to launch its first model, the Saloon, in North America in 2026. Along with the Saloon, Honda unveiled a boxier van-like concept called the Space-Hub, showcasing its lighter approach to electric vehicle development.
The Honda Zero series is guided by three principles: “thin,” “light,” and “wise.” The company aims to create a new lineup of electric vehicles from scratch, incorporating a slim vehicle architecture with a low floor to emphasize aerodynamics. Honda also introduced a new H-mark logo exclusively for its next-generation EVs.
While many electric vehicles in the US market are bulky SUVs and trucks, Honda is proposing a different path, focusing on smaller, slimmer, and lighter vehicles. The automaker’s partnership with Sony on the design and development of the Afeela electric car demonstrates its commitment to exploring alternative approaches.
The Saloon, with its sporty, low-sloping shape inspired by Honda’s Formula 1 experiences, features a sleek design with rectangular lights in the front and rear. The interior boasts Tron-like lighting accents, a central display, and pixelated wheel covers. The Space-Hub, resembling a minivan, offers a panoramic moonroof and two bench seats facing each other.
While specific details about the vehicles have not been revealed, Honda indicates that they will offer both partially and fully autonomous capabilities. The company’s marketing video showcases a retractable steering wheel, suggesting a seamless transition between human and autonomous driving modes.
Honda plans to integrate its advanced driver-assist features, based on the Honda Sensing platform, into the new EVs. The Level 2 system requires drivers to remain attentive and in control of the vehicle at all times, with hands-free driving capabilities available on specific roadways.
Looking ahead, Honda aims to release 30 new EV models by 2030, with a target of selling 2 million units. The company also plans to achieve 100 percent zero-emission auto sales by 2040 and carbon neutrality across all its products and activities by 2050.
Although Honda has faced setbacks, such as canceling its plans for affordable EVs with General Motors and the suspension of Cruise’s autonomous operations, the Prologue SUV, set to launch this year, marks the automaker’s renewed effort to expand its electric vehicle offerings.
In conclusion, Honda’s unveiling of the Honda Zero electric vehicle series emphasizes its commitment to lighter, more aerodynamic EV designs. With the Saloon and Space-Hub concepts, the automaker aims to offer sporty, personalized experiences while focusing on battery efficiency and advanced AI-powered features.