Las Vegas – LG has unveiled its new transparent TV prototype at CES 2024. Unlike previous transparent display models showcased at the annual technology show, LG plans to actually release this TV for consumers to purchase. Although the company has not disclosed a specific release date, it will undoubtedly come with a hefty price tag.
The OLED Signature T, as it is called, features a 77-inch transparent display that can be transformed into a regular OLED screen with the push of a button. The TV also boasts a custom webOS interface that is optimized for the unique transparent display. One notable difference from LG’s other OLED TVs is the absence of Micro Lens Array technology, resulting in slightly lower brightness levels.
While the transparency mode provides a unique and visually captivating experience, it does come with sacrifices. The OLED T lacks the same brightness as LG’s top-of-the-line G series OLEDs, making it an inferior option for those who prioritize image quality. However, LG believes that the OLED Signature T will appeal to consumers who are searching for something truly new and different.
In terms of specifications, the OLED T includes down-firing speakers and receives video and audio through LG’s Zero Connect Box. This box can be placed up to 30 feet away from the TV as long as it maintains a direct line of sight.
LG plans to release the OLED Signature T sometime this year, though the exact timeframe and price remain unknown. The company’s rollable OLED TV, released in 2021, had a retail price of $100,000, while last year’s more affordable 77-inch wireless OLED retails for $4,999.99.
The transparent TV novelty may not address any real issues in the TV landscape, but it demonstrates LG’s commitment to pushing boundaries and creating buzz-worthy products. As with any cutting-edge technology, the true appeal of the OLED Signature T will depend on individual preferences and how quickly the novelty wears off.
Overall, LG’s new transparent TV prototype is set to offer a unique and visually captivating viewing experience. With its transparent display and custom webOS interface, it aims to cater to consumers seeking innovation in their home entertainment setup. However, its inferior brightness compared to other OLED models and the expected premium price tag may limit its appeal to a niche market.
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(Note: The final paragraph restates the key facts in AP News Style and refrains from expressing personal opinions or making broad statements.)