LOS GATOS, CA – Netflix has unveiled a new feature that allows viewers to skip directly to the most compelling parts of a series. The streaming giant’s co-CEO, Ted Sarandos, made the announcement, stating that the “Skip to Where Series Gets Good” button aims to cater to viewers who want to bypass lackluster episodes. Sarandos emphasized the simplicity and flexibility of the feature, stressing that it gives members the choice to either endure or skip over the less captivating content.
Research conducted by Netflix revealed that a significant portion of viewers were not actively watching the screen during episodes that were deemed “just okay.” Sarandos acknowledged this finding, affirming that it confirmed the demand for a way to quickly access the more engaging parts of a series. Moreover, he hinted at the button’s potential implications for the future of the platform.
While discussing the new addition, Sarandos playfully warned rival platforms about the impending competition. He specifically mentioned Peacock and Universal, suggesting that viewers could soon skip through the first seasons of popular shows like “The Office” and “Parks & Rec,” and directly delve into the middle seasons of “Friends.” Sarandos also highlighted that the feature could be utilized on Netflix original series, jokingly stating his personal aversion to skipping but acknowledging that members could choose to avoid the entirety of “Emily in Paris” if they desired.
However, along with the news came a disappointing revelation for Netflix members. Sarandos explained that the technology behind the feature was highly sophisticated and required substantial investment in engineering resources. As a result, the company would implement a price increase, with subsequent hourly increments leading to additional cost hikes.
Netflix has solidified its reputation as an industry leader in providing a tailored viewing experience, and this new feature appears to be yet another testament to their dedication in meeting viewer demands. As for Sarandos, he concluded the announcement by revealing the renewal of his all-time favorite show, “Emily in Paris,” for a fifth season.
In summary, Netflix’s co-CEO, Ted Sarandos, announced the introduction of the “Skip to Where Series Gets Good” button. This feature allows viewers to bypass less captivating episodes and jump straight into the more engaging parts of a series. However, the convenience comes at a price, as Netflix plans to raise subscription costs to accommodate the development of this sophisticated technology.