Los Angeles, CA – Ava DuVernay’s film “Origin” made a strong theatrical debut, grossing $875,000 across 130 screens. The film, based on Isabel Wilkerson’s book “Caste,” explores the historical roots of racism in a unique way and has connected with audiences across demographic groups.
Neon, the distributor of “Origin,” expressed their satisfaction with the film’s performance, stating that the per-theater average of $7,000 exceeded their expectations. Neon distribution chief Elissa Federoff attributed the success to their carefully planned release strategy, which included a high-profile December qualifying run in New York and Los Angeles. They are now expanding the film’s release nationally, capitalizing on its wider cross-over appeal.
The positive response from audiences is heartwarming for the distribution team. “Origin” has attracted both men and women, as well as viewers from various racial backgrounds. It has also resonated with the over-30 demographic, activists, and cinephiles.
Neon intends to continue expanding the release of “Origin” next month, with plans to screen the film in 500-700 locations. They will also launch an impact campaign targeting young people and educators to further promote the film.
In other news, Searchlight Pictures’ film “Poor Things” continues to perform well, grossing $2 million over the weekend on 1,400 screens. The Yorgos Lanthimos-directed film, starring Emma Stone, has become an awards magnet and is set to expand to 1,800 theaters next week.
Meanwhile, Amazon MGM Studios’ “American Fiction” has grossed $1.8 million in its sixth week, bringing its cumulative total to $8 million. The remastered version of the concert film “Queen Rock Montreal” debuted strongly, earning $2 million in its Imax release across 387 screens.
Several other specialty releases have also entered the market. Christian Carion’s “Driving Madeleine” collected $45,000 in its second week, while the new cut of Francis Ford Coppola’s “One From The Heart: Reprise” grossed $11,000 across two screens. Additionally, “Pasang: In The Shadow of Everest” made $4,500 in two theaters.
The success of “Origin” and other specialty releases highlights the diverse and thriving independent film market. These films offer unique perspectives and storytelling, attracting audiences seeking something different from mainstream cinema. As the industry continues to recover from the impact of the pandemic, these releases provide a refreshing and compelling alternative for moviegoers.