New Delhi: In the final episode of Karan Johar’s talk show “Koffee With Karan 8,” Orhan Awatramani, popularly known as Orry, surprised viewers by decoding his brand strategy. The episode was attended by content creators and comedians, where Orry revealed his plan for a “digital demise” and subsequent “comeback.”
Described by Karan Johar as the “man of the moment” and “the new generation’s liver,” Orry shared some intriguing aspects of his brand strategy. One notable statement he made was, “You Make Memes, I Make Money,” emphasizing his ability to turn online trolling and memes into financial gain. He confidently stated that by laughing at him and creating memes, he was still earning money, making him the true success story.
Moreover, Orry showcased his unique approach towards parodies of himself. Rather than being offended, he embraced them and even screened them as if watching a movie with his friends. He expressed gratitude towards “memers” and sent them gifts, encouraging them to continue their parodies. When asked if he feared that his fame would be short-lived, Orry dismissed the idea, saying that he considers his life as the movie he is acting in, not a mere 15 minutes of fame.
Interestingly, Orry discussed his planned “downfall,” which he claimed he and his team of “minions” are orchestrating. Explaining his reasoning, Orry acknowledged the comments and reviews he receives daily, with some predicting his eventual fall from fame. While admitting that the fame has gotten to his head, Orry revealed that he is now planning his own downfall, believing that everything that goes up must come down, even the brightest stars.
Adding to the intrigue, Orry mentioned a “digital demise” being planned in his “relevance room” where his team brainstorm ideas on how to stay relevant in the news. He likened it to a full-time job and compared it to the Hunger Games. Orry implied that the Orry-ians, as he refers to his fans, are eagerly awaiting his fall and subsequent comeback. He hinted that he wants to take charge of his own digital demise and stage a new, triumphant return.
In conclusion, Orry’s appearance on “Koffee With Karan 8” provided insights into his unconventional brand strategy. With his ability to turn online trolls into profit and his bold approach towards parodies, Orry has carved a unique path for himself in the digital world. While he acknowledges the risks of fame and plans his own downfall, Orry remains confident in his ability to navigate the entertainment industry and stage a triumphant comeback.