SEOUL, South Korea – Samsung has announced a partnership with Instagram to enable HDR (High Dynamic Range) photographs taken with the new Galaxy S24 smartphones to be displayed on the popular social media platform. The collaboration was revealed at the S24 launch event by Samsung’s VP of Intelligent Imaging, Dr. Hamid Sheikh. According to Sheikh, the Galaxy S24 series will be the first smartphones to have HDR enabled for photos on Instagram. HDR support is one of several photography-focused features that Samsung introduced for its latest phone models, including the Galaxy S24, S24 Plus, and S24 Ultra.
In addition to Instagram, Samsung’s native camera features will be available for use on the rival social media app, Snapchat, when taking photos directly from within the apps. These features include low-light “Nightography” photographs, “Super HDR,” and video stabilization. While video stabilization will need to be enabled in the native camera app before it can be used on Instagram and Snapchat, the integration of these features will provide a more native-feeling shooting experience for Galaxy S24 device owners on both platforms.
However, it is worth noting that using Samsung’s first-party camera apps is still recommended for users who want to take full advantage of the company’s AI-focused editing features. These editing tools can add background blur, remove reflections, and even move subjects within a frame.
The addition of HDR functionality on Instagram will allow users to see their photos and videos in their full range of color and contrast, from the moment of capture to the moment of sharing. This enhancement will contribute to a more vibrant and visually appealing experience for Instagram users who own the new Galaxy S24 phones.
Samsung’s latest partnership with Instagram highlights the growing importance of social media integration in the smartphone market. By collaborating with popular platforms like Instagram and Snapchat, smartphone manufacturers like Samsung aim to enhance the user experience and provide users with seamless access to advanced camera features directly within these apps.
The availability of native camera features on social media platforms is likely to benefit both users and the companies involved. Users will have more options for capturing and sharing high-quality content, while social media platforms can attract and engage a larger user base, particularly among those who own the latest Samsung devices.
It remains to be seen whether other smartphone manufacturers will follow Samsung’s lead and form similar partnerships with social media platforms to further integrate their camera functionalities. As the demand for advanced photography features continues to rise, these collaborations could become a key differentiator in the highly competitive smartphone market.