Game-Changing: Exclusive, Live-Streamed NFL Playoff Game Draws Record-Breaking 23 Million Viewers on Peacock
Kansas City, Missouri – The NFL made history on Saturday with its first-ever exclusive, live-streamed playoff game. The game, which was streamed on Peacock, attracted a massive viewership of 23 million people, making it the most-streamed NFL game in the U.S. based on average audience. The viewership numbers exceeded expectations and indicated a successful endeavor for both the league and the streaming platform. Hans Schroeder, the NFL’s executive vice president of media distribution, expressed his …