Kansas City, Missouri – Taylor Swift made a stylish appearance at boyfriend Travis Kelce’s game against the Baltimore Ravens on Sunday. The superstar singer wore a simple black jacket and pants, paired with a cherry-colored Guest in Residence sweater ($695) for the event. Although Swift’s exact sweater style is sold out, the Twin Cable Crew in the same shade is still available for purchase. Completing her look, she wore her signature red lip, a gold Chiefs pendant, a ring featuring a replica of Kelce’s jersey, a custom Wove diamond “TNT” friendship bracelet, and curls in her hair.
This is not the first time Swift has supported Kelce at his games. At a game against the Miami Dolphins, she wore a bespoke Kelce jersey jacket designed by Kristin Juszczyk, the wife of San Francisco 49ers fullback Kyle Juszczyk. And at a game against the Cincinnati Bengals, Swift arrived in a Chiefs-themed jacket that matched her boyfriend’s.
Swift’s support for the Chiefs and her fashionable game day outfits have had a significant impact on merch sales. “Our sales have gone through the roof with Kansas City,” said sports reporter Erin Andrews. Fans want to get close to whatever Swift is associated with, and her spotlight on the sport is being embraced.
Kelce and Swift have been dating since last summer, and Swift often dresses in outfits that pay tribute to the tight end. Their relationship has sparked interest among fans and boosted the popularity of Chiefs-themed fashion. Swift’s suite style has given Kansas City merch a major commercial boost.
Overall, Swift’s appearances at Kelce’s games have become a fashionable phenomenon, with fans eagerly following her game day outfits and showing their support for the Chiefs. As her relationship with Kelce continues to evolve, Swift’s influence on sports fashion and sales is expected to remain significant.