HYDERABAD, India – The film industry has experienced significant changes in audience reception at the box office following the pandemic. Renowned directors and genres that were once guaranteed success are now struggling to remain relevant in this new era.
One such director is Rajkumar Hirani, who has become synonymous with commercial success and films that have made a lasting impact on pop culture. However, his latest film, Dunki, has failed to meet the high standards set by his previous works. While the film is still holding its ground at the box office, it falls short in comparison.
Critics argue that Hirani’s direction, execution, and choice of subjects have become outdated for contemporary audiences. The type of soft content he is known for seems to resonate more with viewers on streaming platforms rather than in theaters.
In a similar situation is Trivikram, a celebrated director known for his screenplay and dialogue skills. He now faces the challenge of whether his cinematic style aligns with the evolving tastes of post-pandemic audiences.
Trivikram’s past movies have excelled in handling action, but they differ from the gritty and intense films that are currently popular among audiences. This raises the question of whether the audience is still receptive to Trivikram’s distinct brand of cinema. The answer will become clear in the days to come.
Trivikram’s latest film, Guntur Kaaram, marks his entry into the post-pandemic world. Unlike his peers, he has focused solely on Telugu cinema and has yet to venture into the pan-India space. The fate of Guntur Kaaram will determine Trivikram’s relevance in this new era and shape the path for his future projects.
In conclusion, directors like Rajkumar Hirani and Trivikram are grappling with the need to adapt to the changing landscape of the film industry. The audience’s preferences have shifted, and it remains to be seen whether these directors can continue to captivate viewers in the post-pandemic world.